Print is not dead; but what is keeping it alive in such a digital era? It’s not only thanks to discount printer supplies offered online from places like Copier Supply Store, but the latest studies confirm that younger generations prefer reading from printed books and not electronic readers like the Amazon Kindle and the Barnes & Noble Nook.
The argument is not whether or not we should keep print alive, but rather, why is print not dead? If we could hop into a time machine and travel back 10 years ago, it would seem clear that the print industry was dying. Everything was digital and it didn’t matter how cheap discount printer supplies got, digital was just cheaper, better, and the way of the future.
Surprisingly, it seems that older generations took more to electronic readers than younger generations. The Pew Research Center conducted a study comparing the use of books and electronic reader use by generation, and the answer is clear: younger generations like printed materials.
According to the Washington Post, digital natives prefer print. It’s the reason why discount printer supplies sold online are still as popular now as they were years ago. Copier Supply Store has seen the tides change, and still, print emerges victorious. The oldest mass media is still strong and alive today.
From a business perspective, it’s also worthwhile to note that direct print mail outperforms digital by 600% according to a study by MindFire Studio. So even from a financial stand point, it might make more sense for businesses to invest in discount printer supplies and traditional print marketing, rather than focusing solely on digital, email marketing that is way less personal.
What are your thoughts? Comment bellow and let us know!